Soft Drinks is a valuable category and is the third biggest category after Tobacco and Chilled, based on value. With 49% of soft drink purchases being unplanned, it shows the impulsiveness of the category, which is why stocking the right range is key and can grow sales by up to 12%. With the average shopper only spending 16 seconds at the chiller, ensure you are displaying soft drinks correctly by using Sanctum Trading Planograms to help shoppers find what they want.

With 61% of adults buying lunch-to-go at least once a week, it is important to chill soft drinks so they are ready to drink.Take Home Soft Dinks is also a key category for your store, with the trend towards entertaining at home continuing to grow - in the past year 45% of consumers have had more nights in and 39% have done more entertaining at home.