Sanctum Trading can provide a wide range of spirits – from premium brands such as Absoult to everyday brands such as Smirnoff and entry-level brands. 1.2% of shoppers buy spirits within convenience – so there is a substantial growth opportunity. Achieving 2% penetration would add £480 million to the category value.*

As with most categories, price is key. 35cl/20cl sales continue to grow within the convenience industry, expanding ahead of 70cl and 1L formats. 35cl spirits now account for one in four sales, offering an entry price point for premium categories such as Malt Whisky & Cognac. As a result, many suppliers are now launching price-marked packs – an effective method of communicating value to the end user – in 35cl and 20cl formats, including Smirnoff, Absoult.